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ADVENTURE SPORTS & WATER SPORTS EQUIPMENT |
In
1976 Cape Byron Imports began providing water sports equipment
to retailers on the north coast of new south wales, Including
Snorkeling Gear, Scuba
Diving Gear, Surfboards,
Bodyboards, Camping
Gear, Waterproof Shoes,
Wetsuits, Surf
Gear and much more.
Working from the back of the byron bay dive shop this initially
small business supplied an ever-increasing market of water
sports, surfing, scuba
diving, camping, adventure & watersport enthusiasts.
From relatively humble beginnings cape byron imports & wholesale
pty ltd went from strength to strength and was incorporated
in february 1981. CBI was started in 1976 with a very clear
objective of becoming a world class distributor of sports gear
& sports equipment.
From our national distribution centre in Sydney we have established
a very large network of dealers and customers throughout Australia,
New Zealand, Fiji and Papua New Guinea. |
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SURF
SHOP CUSTOMER BASE |
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A
key ingredients to our long term success has been the quality
and commitment of our staff and their willingness to make every
effort to delight our customers.
Our customer base includes the biggest, the best, both corporate
and independent customers across multiple channels of distribution;
inclusive sports stores, aquatic centres, camping stores, adventure
stores, snorkeling & scuba
diving shops, fishing and tackle
stores, government bodies, the military forces and emergency
services. |
GLOBAL BRANDS DISTRIBUTION |
Through
this extensive distribution network matched to our track record
of building and managing big brands successfully we secured
tremendous support from our brand principles.
With a sense of pride and passion we believe our brand portfolio
resembles a stable of thoroughbreds'. We are fortunate to be
the exclusive distributors for a number of globally significant
and powerful water sports & adventure sports brands.
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Maddog
is a 'hard core' surf brand with over 20 years of heritage and
credibility in the Australian surfing industry, best known for
its range of high performance surfboards,
wetsuits, surf clothing and
surf accessories.
The brand has global potential and ambitions and we are certain
this journey of growth will be realised.
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Our
own 'beach and swim' brand Mirage has found a strong place in
the hearts of homes of thousands of Australians, with its strong
value and product propositions, complementing nicely our other
snorkeling & scuba diving brands. |
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Our
comprehensive range of surfboards bodyboards & surf gear
is perfect for the beginner or pro surfer. |
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Our
range of Womens Wetsuits, Mens Wetsuits & Kids wetsuits
& Rash Shirts are warm, flexible & high quality. We
believe our products are second to none in Quality, Innovation
and Value for Money! |
As
our business looks to the future we are determined to remain
true to our core values; doing our utmost for our key business
partners, customers and end users. |
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